Ahead of Christmas, Deliveroo is launching ‘Collecteroo’, a mobile food collection service in partnership with the Trussell Trust and backed by Olympic boxing champion, Nicola Adams, who is acting as an ambassador for this campaign.
The initiative comes after research commissioned by Deliveroo reveals that over 7 in 10 (74%) Brits have unopened food items in their cupboards that they would happily donate to food banks. The Collecteroo service will help the Trussell Trust get closer to providing the 1.3 million emergency food parcels that they expect will be needed over the next six months.
The mobile ‘Collecteroo’ e-vans will collect unopened and in-date food items from people’s homes and deliver them to some of the food banks in the Trussell Trust’s nationwide network in London, Birmingham, Manchester, Glasgow, and Cardiff.
The food collections will start on 12th December in Manchester and end on 17th December in London. Those who wish to arrange a food collection from their home can apply via the designated microsite (https://www.collecteroo.uk/) from today, with applications closing on 28th November to ensure there is enough time for scheduling.
There are many ways to donate to food banks, and the Deliveroo x the Trussell Trust ‘Collecteroo’ service will help facilitate food donations in major cities by collecting from people’s doorsteps. This will enable more people to donate, such as people who are physically unable to give items in a supermarket donation point.
The NEW ‘Collecteroo’ food collection initiative, part of Deliveroo’s Full Life campaign, comes as an effective resource to increase food donations at a pivotal time, where more than half (58%) of Brits feel more charitable and are more likely to donate over the Christmas period.
The Trussell Trust ensures that all of the food parcels provided by food banks in their network contain at least three days worth of nutritionally balanced meals. In line with the food suggestions that can be found on the Trussell Trust website, ‘Collecteroo’ is encouraging people to donate the following items, where possible:
- Tinned fruit
- Tinned meat / fish
- UHT milk
- Tinned tomatoes / pasta sauce
- Sponge or rice puddings
- Long-life juice
Collecteroo cherishes the support of Nicola Adams OBE, Olympic boxing champion and Strictly Star. Championing Deliveroo and the Trussell Trust’s ‘Collecteroo’ initiative is one of her many ways of giving back to the community. She said: “I know how challenging it is for some families to put food on the table, and although they shouldn’t be needed, I’m so thankful that food banks are there to provide compassionate and practical relief.They do an incredible job at helping people facing hardship , and now, more than ever, it is vital that people who can donate, offer their support, where possible. That’s why I’m using my platform and my voice this Christmas to raise awareness around this important initiative from Deliveroo and the Trussell Trust.”
In April 2022, Deliveroo announced its nationwide partnership with the Trussell Trust as part of its Full Life campaign to provide up to two million meals as well as vital support for people facing hunger across the country. For the first time, Deliveroo launched a new in-app function enabling customers to round-up their orders and donate to the Trussell Trust’s 1,300 food bank centres. Thanks to these order round ups, Deliveroo and its customers across the UK have helped to provide 1.5 million meals to food banks in the Trussell Trust network to date.
Will Shu, CEO and Founder of Deliveroo, said: “Our partnership with the Trussell Trust has already provided 1.5 million meals to food banks and communities across the country, thanks to Deliveroo customers in the UK who have donated so far. Our research highlights that people have food in their cupboards that they would like to donate, so working closely with the Trussell Trust, our ‘Collecteroo’ service will help make it easier for people to donate by connecting local residents to local food banks. Together with our consumers, we are committed to helping to tackle hunger across the UK.”
Danni Malone, Director of Network Programmes and Innovation at the Trussell Trust, said: “Food banks in the Trussell Trust network are facing their toughest winter yet and expect to distribute more than 1.3 million emergency food parcels over the next six months – more than half a million of these parcels will be for children. This drastic increase in need means that food banks are currently distributing more food than they are receiving and this is placing significant pressure on them at a time when they’re also struggling with rising operational costs including energy bills and petrol prices. All of these factors mean that we need donations more than ever before and are therefore delighted to be working with Deliveroo on their collection campaign this winter. The ‘Collecteroo’ initiative will make a real difference to our food banks in these cities by making it easier to donate and helping to ensure that they have the stock they need to keep going this winter.”
‘Collecteroo’ will be able to pick up various types of long-lasting products across the five-day period. To learn more about the campaign and key items the food banks are hoping to get donated, please click here.
Deliveroo’s Collecteroo’ will be available on the following dates in December via (https://www.collecteroo.uk/)
Cardiff – 15th December 2022
We endeavour to make collections between 09:00 – 16:30 for the following postcodes:
CF24 2AB, CF24 2AD, CF24 0NA, CF24 2BJ
