Kate Ball knew she had the nugget of a great business plan when she had the idea for ‘Mini First Aid’ in the middle of the night; but she certainly didn’t expect her business to so quickly attract other enterprising Mums itching to take on a piece of the action.
Having developed a successful business since launching Mini First Aid in 2014 (winning a Top 100 New Business Award from Mumpreneur UK in 2015), Kate is keen to go back to her roots in Cardiff and encourage other Mums to come on board and set up their own successful Mini First Aid business.
Kate says:
“If you are looking for a better work-life balance and want to work in delivering a crucial and rewarding message to parents and carers, then Mini First Aid is for you. Having lived and studied in the city and with family still here, I would absolutely love for my next Mum on board to be from Cardiff.”
Kate talks about the reasons why she set up Mini First Aid:
“Whilst working in the corporate world, I always dreamed of having my own business offering something worthwhile, but also allowing me to spend time with my children and make a good living. These are common aspirations for all the women now part of Mini First Aid so running a franchise is an exciting prospect. We are committed to addressing a real need in every community as it is frightening how many parents and carers do not know basic baby & child first aid.”
The beauty of the Mini First Aid model is its simplicity. Kate and her team offer 2 hour Baby & Child first aid classes for groups of up to 10 people for £20 per person. Classes are mobile, so can take place in play centres, cafes or in people’s
living rooms. Women can also attend with babies so they aren’t prevented from coming due to childcare issues.
Classes are relaxed, informal and engaging which help people remember what they have been taught. Content includes how to carry out CPR, deal with choking, bumps, breaks, bleeding and burns; and have an awareness of childhood illnesses.
Having researched the growing market of businesses for families of babies and young children, both from a business and personal perspective; Kate knew that there was a gap in the market for Mini First Aid. She placed huge energy in ensuring that the classes would be engaging, relaxed and a great learning experience.
And it has certainly paid off. The response has been overwhelming and Kate is opening franchises across the UK. To open a Mini First Aid franchise, Kate is looking for local Mums with training or teaching background who want to own and run their own business. Kate provides ongoing business coaching, enabling franchisees to maximise their income whilst delivering quality first aid training in their area.
